Racing Excellence

Privacy Policy

Updated 31/07/07


The British Horseracing Authority Limited ("we", "us", "our") is the data controller for all personal information collected from users of the website. We take the privacy and security of our customer information seriously and we are committed to safeguarding your privacy online. The following provides you with details of our Privacy Policy. Please take a moment to read this so you know what choices you have about the information we may ask you for.

Any personal data relating to you will only be used by us in accordance with current data protection legislation. Such personal data will be collected, processed and used by us or our agents for the purpose of registering you on-line, providing the Website to you and facilitating any transactions which you may enter into with us through your use of the Website. We may also make use of such data for administration purposes and future enhancing of the Website to meet your needs as well as our marketing, advertising and promotional purposes. You are able to state your preference on Registration, and for details on how to unsubscribe read on and see end of Privacy section.

Upon registering your details with us you can consent to us collecting and using personal information about you as per your choices within the registration process, including email and SMS communication and sharing data with third party companies.

What does this Privacy Policy not cover?
Please note that this Privacy Policy only refers to this website, and not to the collection and use of personal information by any companies, individuals or organisations to which we provide links via our services. We are not responsible for the privacy policies of other websites, and encourage you to be aware when you leave our site, and to read all applicable terms and conditions and privacy policies when using other websites.

What information do we collect?
Information about your use of our services:
We may gather data about your visit to our site; for example how long you stayed on a page, to analyse site trends and to gather broad demographic information for aggregate use. The way in which this information is gathered is not linked to any personal information that can identify any individual person. We may from time to time share aggregated demographic information with our partners and advertisers to provide general information, for example '20,000 visited our home page yesterday' or '50% of our customers are female'.

Personal Details:
To provide you with a range of services and to help us build a customer profile, we may collect personal information from this website for example, when you register, from telephone responses, from written information sent to us and from other communications. We may, for example collect personal details including name, mailing address, e-mail address, gender and preferences. We always aim to improve the services we offer. As a result we occasionally canvass our customers using market research surveys, competitions, sweepstakes or promotions. Participation is voluntary, and you are under no obligation to reply to any survey, competition, sweepstakes or promotion you might receive from us. Should you choose to do so, we will treat the information you provide with the same high standard of care as all other customer information.

Purchase History:
We may collect information about your online purchases to assist us in suggesting other products and services that may be of interest to you.

Like many other online services, when you first visit our website, on entering your name and address, we may send you a cookie. Usage of cookies is in no way linked to any personally identifiable information while on our website. A cookie is a small file that can be placed on your computer's hard drive for record keeping purposes, and we may use them to do a number of things. For example: Cookies help us to recognise you when you next visit one of our websites and note the advertisements displayed to you. This allows us to tailor the service we provide to your preferences; Cookies may be used to compile anonymous statistics related to the take up or use of services, or to patterns of browsing. When used in this manner, you are not individually identified, and information collected in this manner is only used in aggregate. Some of our online partners (for example, advertisers) may use cookies on our website or their own sites. We have no access to, or control over these cookies. You are not obliged to accept a cookie from us, or any other website, and you may modify your browser so that it will not accept cookies. How to adjust your browser to stop it accepting cookies or to notify you of them, will depend on the type of internet browser programme your computer uses. If your computer uses Microsoft Internet Explorer or Netscape Navigator, you will need to follow these instructions after clicking onto this link Go to the heading "Manage Cookies." Click onto the option you prefer, either stopping cookies being installed, or notifying you of them. From the list provided, click onto the programme which your computer uses. If this is not shown on the list, click on the "help" heading on the bar at the top of this page. If this is not shown on the list. Click on the "help" heading on the bar at the top of this page, search for information on "cookies" – an explanation of how to delete cookies will appear, then follow these instructions.

Recommend a friend:
We may from time to time operate a "Recommend a Friend" service. This is a referral service, designed to make it easy for customers to recommend our websites or offers to a friend, and is a two-step process. First, you send us a friend's name and email address, and secondly, we contact the friend, telling them who we are, and inviting them to take advantage of a particular offer, or to visit our Website. When we contact a customer's friend, we always advise them of the name and email address of the customer who made the original referral. In recommending a friend you consent to disclosing your details in communication with the recommended friend. Your friend will have the opportunity to request the removal of his or her personal information from our database. Until the Friend has had an opportunity to register we will not use your friend's details for any other purpose.

How do we use your information?
We will use any personal information relating to you only in accordance with current data protection legislation and this Privacy Policy.

We may use your personal information to communicate with you by email, fax or telephone, for record keeping purposes, to personalise your visits to the website, for the purpose of providing any services you request or register for, fraud prevention and detection purposes, and for any other purposes we may notify to you and the relevant data protection authority from time to time.

We may use your personal information to inform you by email, fax or telephone, about products and services in which you might be interested. From time to time we may want to share your information with other reputable companies both within and outside the European Economic Area who may use the information for similar purposes.
We may also disclose your personal information to any entity who may take over the running of this website or who may purchase any or all of our assets including your personal information. We reserve the right to disclose your personal information to any law enforcement agencies requesting it in connection with the committing of any offence, once we are reasonably satisfied as to the circumstances surrounding the request. We also reserve the right to access and disclose your personal information to comply with applicable laws and lawful government requests, to operate our systems properly or to protect our users and ourselves.

How do we protect your Information?
We take every precaution to protect your personal information. When we ask you to submit sensitive personal financial information, such as your credit card number, we use industry standard Secure Sockets Layer (SSL) encryption technology, making these pages secure. In addition, we have strict security protocols in place to protect our customer database, and only allow access to it when absolutely necessary for the purposes outlined in the privacy policy, and then under strict guidelines as to what use may be made of such details. We may ask you for proof of identity before disclosing any personal information to you.

Safeguarding Children's Privacy
Children should always ask a parent for permission before sending personal information to anyone online. When registering on the Britishhorseracing website it is mandatory for the user to provide his or her age date of birth. Where offers apply to users who are 18 or over, we will not send direct e-mail offers to users who indicate they are under 18. No information should be submitted to, or posted on the Website by visitors under the age of 18 without the consent of their parents.

What if you no longer wish us to hold your personal information?
We hope that you will enjoy using this website and the services we offer. However, you may request that your personal information is not used in the ways outlined above. This is called unsubscribing, and may be achieved by any of the following methods:
By Email to
Or write to us at: Britishhorseracing, PO Box 4013, London W1A 6NG

Please note: we may send you website and service announcements or updates. As a registered user of the Website, you cannot unsubscribe from service announcements, as they will contain important information about the services provided on the website.

Changes to our Privacy Policy
We may occasionally modify our Privacy Policy as indicated on the 'update' date on the top. Please visit this Privacy Policy page regularly to check for updates. It is recommended that the prevailing terms and conditions, and privacy policy are printed and kept for future reference

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